Writers Craft

Closing job letter

Formal protocols :

Tone and how to talk to people in business letter

Sincerely, Sincerely yours, Yours Sincerely

two years of intensive training in journalism at red river college combined with three years of freelance work for gladstone rural digest qualifies me for...

list contacts

AVOID CLICHES

Hypothetical Closer

I’m excited about employment opportunities within BLANK and want to explore contributions I can make. I hope to play an active role in the future of your organization. As a resume is limited in the information it conveys, why don’t we meet in person to discuss things further? I can be reached at 204.390.3233.

Letter of transmittal - to group, larry, or kenton
Summary of proposal

Cover/title page - make me pretty
Executive Summary- succinct document surmises plan
Table of Contents- ...contents and page number
Purpose = Mission
SWOT/Situation Analysis

 STRENGTHS-
Topic- what is it about our magazine topic that we like?
Access to college facilities - have access to tons of shit, no booking
Access to instructors/advisors
Your group - full of strengths, sharing burden
Online
Target demographics
Trendy/Current
Access to ______.
Tone

WEAKNESSES -
Lack of magazine experience
Schedule
Budget
Haterz -- old people
Competition (others)
Competition

OPPORTUNITY
Foot traffic
Awesome students
Facility
Proximity to businesses

THREATS
Clutter
Noise
Crowd
Parking
Weather

NEED:

Imaging

All elements must accurately reflect the personality of the show, station, segemnt, etc

ONE audio engineer produces all imging

Show promos

A radio commerical for a show that is on the station

must have all elements of good advertising

12 px type
2nd page -- repeat name rikkelman/2
Capitalization (be aware of use in courses and programs)
ie. Studied communications vs. Creative Communications
Languages are capitalized
BA in histoy
Spelling (Canadian)
Punctuation (follow conventions generally; n.b. line ends for non-sentences)
Parallelism (verb phrase with verb phrase, noun with nouns)
Repetition/redundancy (departed and gone)
Consistency
Don't use I
Attractive

MBO Management By Objective
Purpose
Audience
Self Interest
Media Channels
Media's Interest
Source Credibility
Communications Strategy
Key Messages

the event
the mission
the strategy- action and communication
action is pr plan
sales promotions
guerrilla marketing

Apps worth downloading-
Flipboard/pulse
-zinio (pdf of magazine)
-zite
-magazine apps vanity fair/BW/wired/etc
issuu.com

RDA Retail display allowance (Canadian Living at Checkout stand = most-popular Canadian Magazine)
ads are expensive because you bring ads into homes
40000 month for two page spread each month
subscription cards work. (blow in)
size changes are expensive
niche audience- canadian living for mom and family
homemakers - urban and political
most important measurement - time spent reading
in the US bleeds cost 15-20% more
island thirds
island half
inserts are on printed paper stock
trapdoor ad

A brand is no a logo, not advertising, not a marketing strategy.

A brand is not what you say it is, it is what they say it is.

Everyone brings their own experience to a brand.

If nobody has experience with your product or service you have no brand.

Foundation of a good brand is trust.

Strong marketing strategy and strong creative.

You cannot be a leader by following. DIFFERENTIATE .

Brand bulding through advertising:
BRANDING VS. SELL