92.9 KICK-FM

creative writing test
news release

radio ad
big picture questions

compare concept vs concept
give  opinion on, etc

Branding - products personality
thing that makes us go "THAT'S ____"
brand mascot -- incarnation/personification of the brand
brand consistency
personal branding - focus/goodwill/susperstar "internet famous"
corporate history - name, history, trademark, logo, colours, products, CEO, employees, media coverage, policies