IBM
Canadian Brand
- thomson reuters
- TDbank
- Royal Bank
- Blackberry
- Shoppers Drug Mart
- Tim Hortons
- Bell
- Rogers
- Scotia Bank
- BMO
Disney handles RCMP brand
Branding
- products personality
- consistency
- adds value
- differentiates
Different kinds of brands:
- individual brands - different names
- family brand
- Private label
- licensed brands
Brand Loyalty
Price inelasticity prices stay the same
Brand equity - high brand equity makes you more competitive
Brand extension
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