Apps worth downloading-
Flipboard/pulse
-zinio (pdf of magazine)
-zite
-magazine apps vanity fair/BW/wired/etc
issuu.com

RDA Retail display allowance (Canadian Living at Checkout stand = most-popular Canadian Magazine)
ads are expensive because you bring ads into homes
40000 month for two page spread each month
subscription cards work. (blow in)
size changes are expensive
niche audience- canadian living for mom and family
homemakers - urban and political
most important measurement - time spent reading
in the US bleeds cost 15-20% more
island thirds
island half
inserts are on printed paper stock
trapdoor ad