A brand is no a logo, not advertising, not a marketing strategy.

A brand is not what you say it is, it is what they say it is.

Everyone brings their own experience to a brand.

If nobody has experience with your product or service you have no brand.

Foundation of a good brand is trust.

Strong marketing strategy and strong creative.

You cannot be a leader by following. DIFFERENTIATE .

Brand bulding through advertising:
BRANDING VS. SELL