Letter of transmittal - to group, larry, or kenton
Summary of proposal

Cover/title page - make me pretty
Executive Summary- succinct document surmises plan
Table of Contents- ...contents and page number
Purpose = Mission
SWOT/Situation Analysis

 STRENGTHS-
Topic- what is it about our magazine topic that we like?
Access to college facilities - have access to tons of shit, no booking
Access to instructors/advisors
Your group - full of strengths, sharing burden
Online
Target demographics
Trendy/Current
Access to ______.
Tone

WEAKNESSES -
Lack of magazine experience
Schedule
Budget
Haterz -- old people
Competition (others)
Competition

OPPORTUNITY
Foot traffic
Awesome students
Facility
Proximity to businesses

THREATS
Clutter
Noise
Crowd
Parking
Weather

NEED: